EXPAND YOUR MARKETING TEAM AS YOUR COMPANY GROWS
Fractional Team
At Leverage Marketing, we understand that your business may evolve and grow quickly. That’s why we make it easy for you to add to your satellite marketing team as your company scales. Maybe you decided to focus your initial budget on technical SEO but want to start running PPC ads now that your marketing spend has increased. Or maybe you want to bring in a social media specialist to promote the high-quality content our copywriting team has been producing for you. Whatever your specific case, we are flexible and ready to expand your custom marketing team without missing a beat.
DECADES OF EXPERIENCE AT YOUR SERVICE
Experience
Our team is skilled in every facet of digital marketing, including technical SEO, copywriting, email automation, social media strategy, and PPC advertising. We have worked for diverse clients in a wide range of industries, from B2B technology to hospitality to healthcare. Trying to assemble this amount of talent and expertise for your own in-house department would not only take a huge amount of time and effort, it would also come with a very steep price tag. Avoid the high overhead while still working with a team that has decades of collective experience– make Leverage your satellite marketing team.
HIT THE GROUND RUNNING WITH YOUR NEW MARKETING TEAM
Fast Start
The process of hiring an in-house marketing team can be a lot more time-consuming and costly than it initially seems. Before you can even speak with candidates, you have to prioritize skills, determine salaries, write job descriptions, and post those descriptions to the most relevant sites. After going through several rounds of interviews and finding the best fit candidate, you still have to run background checks, contact the candidates who haven’t been selected, finalize negotiations, and spend months getting your new hire up to speed.
Don’t have that kind of time to get your marketing initiatives off the ground? Leverage Marketing brings you an experienced offsite team without the agonizingly slow hiring process. We go from strategizing to starting up in as little as one week. We believe a company that moves quickly deserves a marketing department that does the same.
HIGH-QUALITY MARKETING AT A LOWER COST
Cost Savings
The average cost of maintaining an in-house marketing department with one to three employees is $12,000 a month. The average cost of hiring a full satellite marketing department for the same services is $3,000-$4,000 a month. It’s not hard to see which option is more cost-effective.
When you choose Leverage as your dedicated offsite marketing department, you don’t have to worry about salaries, benefits, taxes, and other employee costs. You also don’t have to worry about the hidden costs of employee turnover, hiring, and onboarding. You’ll get all the digital marketing services you need at a fixed monthly rate, with no surprises.
Knowledge is Power
Institutional Knowledge
Through insanely tight processes and a well-documented relationship, we gain and retain knowledge about the ins and outs of your particular business. Imagine adding a department in a number of days that knows about your business and your industry, has decades of marketing knowledge and deep insight into what your competition is doing online. You’ll think of us an extension of your company as we become close partners in your success.
Our team consists of marketing veterans with decades of business experience and young, talented tech gurus that know how to utilize the latest technologies to your advantage. The result is a winning combination that is a force to be reckoned with.
A DIGITAL MARKETING TEAM WITHOUT TECHNOLOGY IS LIKE A PILOT WITHOUT A PLANE
Technology
Your satellite marketing team has access to cutting-edge digital marketing technologies to help you gain a competitive advantage. Your business will benefit from bid management software, landing page optimization and SEO research tools, and all the design software you could ever dream of. We also utilize PR technologies, marketing automation tools, reputation management platforms and more. We leverage technology to quadruple our manpower and our reach. This also gives your marketing team more valuable time to work on your marketing strategies.
Your company already absorbs plenty of technology costs, including the costs of hardware, monitors, communication and specific software needed to conduct business in your industry. Let us absorb your marketing technology costs, saving you the minimum spend it takes to have access to these platforms while you reap the benefits.
STAY ABREAST OF WHAT’S GOING ON WITH YOUR MARKETING TEAM
Transparency
Whether you pop into our virtual office, into our physical office in Austin, TX, or jump into our project management suite, you’ll have a complete view into what your marketing department is doing and achieving for your business. Accessing our virtual office is as easy as clicking a link – no software installation necessary. You’ll instantly appear in our lobby or conference rooms as if via teleportation. This way you can join marketing meetings, share desktops and chat with someone on your marketing team whenever you need to communicate. (The good old-fashioned telephone isn’t out of the question either. Our analysts and account managers are always talking to clients.)
Our project management platform is also accessible to clients. It lets you see what your team is working on and when you can expect it to be done. You can also view or share files for projects. In addition, we provide robust reporting and measurement of your business metrics. We measure the results of our efforts, so you’ll never lose sight of where your marketing dollars are being spent or which activities are the most profitable.
YOUR SUCCESS IS OUR LIVELIHOOD
Driven By Your Success
The success of our clients is what keeps us in business. It’s also why so many of our clients become long-term marketing partners (83% of them). We’re committed to the big picture when it comes to our clients’ business growth, the health of their websites and their online presence.
Our marketing strategy is never going to entail some quick link-building scam that promises 100 links in a month to shady websites. These companies are what could be called “SEO quacks”. Our strategy involves growing your ROI, meeting your business goals and controlling your costs per acquisition. We track the results of our efforts and provide detailed but easy-to-read reports that show you where your traffic is coming from, how prospects are converting, your most effective marketing channels, changes year-over-year and more. When you start seeing results like a 30% increase in conversions and an 800% increase in organic traffic, you can bet we’ll be celebrating right along with you.