Leverage Marketing Blog

Leverage Makes Clutch List of Leading Austin SEO Firms

Research firm Clutch.co recently named Leverage Marketing to their list of top Austin SEO firms. They based their decision on a number of quantitative and qualitative factors, including client feedback. Learn more in our blog post!
March 23, 2017/by Madeline Jacobson

3 Reasons You Need Video Marketing in Your SEO Campaign

Does video marketing help SEO efforts? Find out how it works and why your site should be taking advantage of this powerful SEO tactic to increase conversions, develop your online reputation, and gain an edge over the competition.
March 21, 2017/by Zoe James

4 First-Rate Examples of Storytelling in Content Marketing

Feel like your site is getting bogged down in bland, generic content? Get inspiration for your digital marketing campaigns with these four examples of brands that have mastered the art of storytelling in content marketing.
February 22, 2017/by Madeline Jacobson

How to Improve Your Click-Through Rate in 3 Steps

New data has shown us that a healthy click-through rate (CTR) can help improve your rankings in organic search results. Maximize the rate at which potential readers and customers click your Google search result with our awesome tips.
February 15, 2017/by Zoe James
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How to Make an Explainer Video

Craft simple explainer videos with endless utility by following our guide to video creation. We'll show you the basic equipment you need and how to use it to make your products and services more accessible to your audience.
February 13, 2017/by Eric Ysasi

What Google Analytics Doesn’t Tell You

Google Analytics is great, but it has its limitations. Find out more about the drawbacks of current versions of Google analytics and what you can do to compensate for the areas in which its data presentations fall short.
January 25, 2017/by Zoe James
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Technology Trends Driving Digital Marketing in 2017

In 2017, several digital marketing trends have emerged that will change the way the industry works. Learn more about how livestreaming, drones, wearables, and voice technology in Amazon Alexa and Google Home are modifying the way marketing works.
January 19, 2017/by Reuven Shechter

Why You’re Getting Your Buyer Personas Wrong

Buyer personas can help you develop marketing materials that resonate with your target audience...but they can also be a waste of time if you don't understand how to create them.
January 4, 2017/by Madeline Jacobson
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3 Bad SEO Practices to Resolve in 2017

Are you using outdated or bad SEO practices? Don't let these 3 common SEO mistakes haunt your website's search engine rankings this year.
December 28, 2016/by Zoe James
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Mobile and Online Shopping: The New Norm

Mobile shopping is a growing consumer trend, and mobile sales broke the $1 billion mark for the first time this Black Friday.
December 14, 2016/by Reuven Shechter
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