Search Engine Optimization (SEO) is not a topic that Google discusses often publicly, so the release of Google’s Search Engine Optimization Starter Guide – was met with great enthusiasm. While the guide doesn’t give away any super secrets on how to increase natural search rankings the reader will come away with a deeper understanding of SEO, site design and even a plan of action for creating a new website or increasing the natural visibility of a current site.
“Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any webpage, but you may not be making the most out of them.”
A selection from the SEO Starter Guide that I found very informative was all about “description” meta tags. Description meta tags differ from page titles and page title tags, but are no less important. “A page’s description meta tag gives Google and other search engines a summary of what the page is about. Whereas a page’s title may be a few words or a phrase, a page’s description meta tag might be a sentence or two or a short paragraph…Google Webmaster Tools provides a handy content analysis section that’ll tell you about any description meta tags that are either too short, long, or duplicated too many times (the same information is also shown for <title> tags). Like the <title> tag, the description meta tag is placed within the <head> tag of your HTML document.”
“Description meta tags are important because Google might use them as snippets for your pages. Note that we say “might” because Google may choose to use a relevant section of your page’s visible text if it does a good job of matching up with a user’s query. Alternatively, Google might use your site’s description in the Open Directory Project.”
Most of the information above was taken from Googles’ SEO Starter Guide – so this is about as simple (yet detailed) body of knowledge that Google will probably release for quite some time about SEO. For more in-depth or simple to follow directions – I would suggest you find yourself a great Search Engine Marketing company that offers SEO along with white hat optimization and flexible contract terms.