Online Reputation Management and Your Brand

We all understand the importance of leveraging social media for business as it is a great way to engage consumers, build a relationship with these consumers, as well as generate free marketing/advertising/brand promotion. However, it is important to note that social media is a double-edge sword. As it can generate positive buzz for your company, it can do some damage as well.  This recent article details buzz some companies have garnered recently online.

This article gives 3 case studies in which companies responded to social media attacks. Key take aways from this article are:

  • Be prepared to address social media attacks
  • Monitor your online presence and respond to problems and concerns immediately
  • To maintain integrity, be honest and transparent
  • Listen to what your customers have to say

These same rules can be applied to consumer reviews on, etc. Consumers really care about what other people have to say about a business, and businesses should care about what people are saying about them. Addressing concerns openly and honestly as soon as they arise is not only beneficial but vital to a business’ reputation and its success.

-Kristina Zhao

Past: Google, Yahoo and Bing Current: Google, Bing and Yahoo Future: Unknown

As you recall last year is when Bing launched and MSN was heading up a big push with their TV ads.  In that time frame we did see Bing/MSN grow by about 22%, where Yahoo and Google saw little growth, and Google had about a 76% market share.

As of, August 16, 2010 Chitika posted the new stats that shows Bing has taken over the second place spot for search market share from Yahoo!  Actually this remarkable defeat happened in January of 2010!
From this research Chitika posts that Google remains the top driver (of course) of search related traffic, followed by Bing, and then Yahoo.

As you may know Bing was launched in June 2009, a re-branding of Microsoft’s prior search engine, Live Search.  This re-vamping was accompanied by a huge marketing effort by Microsoft to get the word out and compete with the big giant, Google.  This again helped Bing grow 22% in late last year, however, still second to Yahoo.

The latest stats for July 2010 show Google way ahead now with 81.6% share, followed by Bing at 10.9% and then Yahoo at 6.5%. As last year, these numbers help to paint the picture to clients to expand to the Bing network.  Most clients think that they should put all their money Google, which may be good a strategy for most but, they are not capitalizing on the 10.6% of users on Bing.  Not to mention a less saturated marketing provides clients a much lower cost-per-click!

Keep these numbers in mind when talking expansion!