Mood Marketing?
Ad targeting is the key to getting your product or service in front of your core demographic and successfully driving qualified traffic to your website. It’s also a factor that makes online advertising more attractive than print and other advertising mediums. Currently, we have many targeting methods, including demographic, geographic, behavioral, and contextual, and many of these targeting strategies are now being used together, like geographic and behavioral, to send the right message at the right time to the right consumer base. What if marketers could also target users based on their current mood? Given status updates on Facebook, Twitter, and Google, it won’t be long before these updates are crawled to determine emotional states and tone inflections. Read more →