Three Simple Ways to Take Full Advantage of Google Shopping

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Google has been making changes to Product Listing Ads for quite awhile now, slowly moving people over from traditional PLAs to the new Shopping Campaign type.  You may have noticed the “validate” button disappeared when you tried to create new product targets for your PLAs.  And now the official announcement has come, Google will discontinue traditional PLAs in August, and only show product ads from Shopping Campaigns.  For those who fear change, or are at least afraid of losing out on all of the valuable optimizations that they’ve been faithfully performing on their product listing ads over the years, I bring you good tidings!  Once you start digging around in the new Shopping campaigns, you will probably come to the same conclusion as I have: “Where have you been all my life?” Read more →

Why You Should Give Soccer & SEO a Chance

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With the World Cup just around the corner, I’ve been thinking about my conversion to becoming a fan of the game. I like soccer and I’m not afraid to admit it! But, it wasn’t always that way. Growing up on the northwest side of Chicago during the late 70’s and early 80’s, soccer was not a popular sport in my neighborhood. Not that we disliked the game, we just weren’t exposed to it. Our sports were pretty much limited to football, basketball, baseball and hockey. My youngest daughter is the reason I’ve been exposed to the sport. She has been playing soccer since she was 6 years old, but in the beginning, I was not even close to appreciating the game. Read more →