Insuring Optimum Mobility

Responsive Design for mobile shopping

© Solidsdman | Dreamstime.com – Mobile Retail Shopping Photo

For many folks, insurance is perceived as an evil, be it a necessary one or otherwise.

 

But a few days ago, I found myself actually amazed by insurance. Or, to be more specific, how that industry has embraced mobile technology.

 

A friend of mine works as a sales representative for a big-name commercial insurance company, specializing in small business liability and property coverage. Like many, he and I both alternated between shooting the breeze, feeding our faces, and tending to our respective smartphones when we met up for lunch.

 

At one point, he raised his fist in victory, having bound coverage for a 24-unit condominium – a $10,000 policy when all was said and done – with a few scrolls and punches on his iPhone.  He then gave me an impromptu demonstration, creating a full and thorough quote for an apartment building that was good to be bound from where we sat. From start to finish, it took him ten minutes, I’d say, to put the quote together.

 

“Even ten years ago, this would’ve taken us at least a day to get a quote like this together,” he said. “From here, I can e-mail a full proposal to a client and offer multiple coverage options. Anyone that knows just enough about quoting insurance to be dangerous and knows how use an iPhone can do this. I’m not kidding.”

 

He’s right. The fields he went through to enter the quote were simple to understand and simple to maneuver. And for me, the setup and design of the quoting program he used was as impressive as his ability to create a $4,500 apartment quote over a chicken sandwich and diet coke.

 

The availability of the technology at his fingertips – especially given the competitive nature of his profession – as well as the user-friendly mobile responsive design of the program is paying off for my friend with his bosses when they track his sales numbers.

 

Websites that are optimized for mobile viewing are seemingly becoming the norm these days rather than the exception; Google is now alerting users if a site isn’t mobile-friendly as opposed to indicating a site has mobile capabilities. To me, that’s saying something about the importance of mobile accessibility for both the myriad of businesses embracing the platform as well as their visitors.

 

Additionally, the program my friend used to generate the quote was, he said, the same as the one he used at his office and on his laptop. Today, one website takes care of both pc/laptop and mobile strati as opposed to separate sites for each individual use, which was the case early on in the mobile era.

 

While mobile operations are becoming more and more commonplace, we at Leverage have long been aware of its potential and the rewards clients can reap from factoring this into their overall online operations.  We incorporate mobile use into our plans for clients and see the rewards of its applications and designs as essential in the long run.

 

Case in point: a client of ours who switched to a mobile-responsive design saw his order volume increase more than 150% over the first six months of this year when compared to the same time period last year. Additionally, his order revenue nearly matched that, up 148% the first half of 2014 compared to the first half of 2013.

 

Seeing my friend make $10K over lunch on his hand-held device and watching clients up their total revenue by 148% YOY reinforces my belief that there are many other companies out there that haven’t begun to scratch the surface of the potential benefits from smart phone ecommerce and responsive design. We’re ready to start scrolling and tapping away on any size device when you are.

 

[Video] Why Leverage Chooses to Be a Marin Partner

Leverage prides itself in using cutting edge technologies to give its clients the greatest advantages over the competition, and Marin does just that.

Marin, a Revenue Acquisition Management Platform, allows our analysts to manage paid search campaigns across any search engines, manage social media campaigns across multiple channels, analyze thousands of keywords, and review data and reports from multiple sources.

 

Marin not only incorporates data from platforms like paid search accounts and social insights, it is also able to incorporate data from offline sales, call-tracking software, warehouse data and more.

 

With Marin, our analysts and our clients are given the gift of time, speed, and even a kind of marketing omniscience. As a Marin partner, we can make marketing decisions in real time, taking advantage of marketing trends as they emerge and preventing wasteful ad spending that may have occurred otherwise. Marin doubles the efficiency of online marketing. Rather than collecting and analyzing data spreadsheets from multiple sources before making a business decision, Marin puts the data we want to see in one place and at the moment we want to see it.

 

Marin doesn’t leave money sitting on the table and helps us invest it in the right place at the right time, increasing revenue wherever possible, hence the term Revenue Acquisition Management Platform.

 

So, why do we choose Marin? Basically Marin makes us a white whale of the competition, and it does the same for our clients. Without Marin, who can keep up?

 

Want to know more? We don’t blame you. Watch our Director of Paid Search, Tiger Sivasubramanian as he discusses the unique advantages that Marin offers any company.

Also read what our CEO, Bob Kehoe, has to say about Marin Software as our Force Multiplier.

 

 

 

Teeing Off for Success – Internet Marketing Strategies

I, like many, take golf seriously. Teeing off for marketing success

During the summer, a set of clubs can always be found in my trunk, and weather forecasts during scheduled business trips in warmer climate locales are monitored well in advance for even a remote chance of getting 18 holes in. I’ve owned copies of “Caddyshack” on VHS, DVD and Blu-Ray, and in many bonus and anniversary editions.

Lastly  – and big surprise here to those who know me  – I have drunk out of a golf bag-shaped beer mug after a day on the links (and depending on the company I’m keeping, I’ve hoisted a couple of them before the first tee-off). Read more