The Real Deal with Bob Kehoe

A few years ago, we worked with a very lucrative Midwest-based property management company, who sought out our services for their website. At the same time in which we were enhancing their Internet presence, they were also changing their management software from an antiquated program (think second Clinton term era) to a more streamlined and user-friendly program.

Having developed close relationships with their IT staff, I was often kept in the loop as to the progress of the software switch. After the launch, the new program crawled to the extent that employees returned to the DOS-based Clinton era software. Unfortunately, the property management company was tied to the new program contractually, and it would be several months – and ‘excruciating” ones at that, according to the IT head – before the kinks were worked out. Meanwhile, prospects and anyone else wanting to access the company’s site had to have the patience of a saint or bounce – the majority of them bounced.

How Site Speed Affects Your Sales

Significant loading time can be a factor in making or breaking a sale or scare off prospects from making further inquiries into a company’s operations. In an infographic provided by Kissmetrics, the following data was revealed related to consumers and page load time issues:

Could your site benefit from loading faster? GET A FREE SITE SPEED ANALYSIS


  • Nearly 50% of consumers anticipate waiting 2 seconds for a web page to load
  • 25% the users bounce from a website if the load time takes more than 4 seconds
  • 79% of shoppers were less likely to purchase from a site based on its subpar performance


Additionally, Amazon reported that a 100-millisecond increase in page speed translated to a 1% increase in its revenue. In 2010 Google announced that page load time is part of their ranking algorithm. If all this isn’t enough to convey the significance of page load speed to a business owner, I don’t know what is.



In the end, our overall goal is to have our clients up and running come the day to go live, glitch-free and optimized. We want our clients’ to profit from our work on their websites and for their consumers or viewers to spend quality time purchasing their goods or services, not waiting to see what they have to offer and, in the end, go somewhere else.


The Leverage development team tests the speed and usability of your site before launching, and is able to diagnose and fix page loading problems your site may currently be experiencing, whether they be due to a lack of image optimization, files that need to be compressed, web hosting, setting up browser caching or minification of Java and CSS files.


To talk to one of our design experts on how your design or coding may be affecting your web site speed, contact us now by phone or form and we’ll get back to you right away with some answers.

Top Tips for SEO in 2015 Video | Leverage Marketing

With each passing year, the online marketplace becomes more important to a business’ survival. According to comScore, in the first quarter of 2014, 198 million U.S. consumers purchased something online – that’s 78% of Americans aged 15 or older. Are you sure your 2015 SEO strategy will help you reach that massive audience? Each year the rules of search change and technology advances, providing new opportunities to get in front of your customers before your competition. Ensure you are ready for 2015 by following our SEO tips today.

Check out our top tips for succeeding with SEO in 2015

Check out our top tips for succeeding with SEO in 2015

Mobile: Speed-Up or Fall Behind in 2015

The growth of mobile in the past few years has been astonishing. The customer no longer waits to get home to research & purchase on their desktop – 60% of internet users now access the Internet mostly or exclusively via their mobile phones (Marketing Land). Mobile users and search engines alike are increasingly unwilling to settle for a sub-par mobile experience. In 2015 Google is now flagging sites in their results as “Mobile Friendly” and setting out mobile SEO best practices. If you don’t know what those guidelines are, it’s time to find out – Google now has 83% of the mobile search engine market locked down in the US (Search Engine Land).

Panda: Content is King, Long Live the King

In early 2011, Google made a change to its algorithm, called “Panda,” in order to improve its ability to evaluate the quality of content on websites. Since early 2011, Google has made 27 updates to Panda. That’s a whole lot of attention to one particular facet of Google’s secret sauce…makes you think it must be pretty important, doesn’t it? Google wants content on the websites it serves to be unique and valuable. If you can’t remember the last time you REALLY looked at your content, it’s time to revisit it and make sure it’s relevant and better than ever to meet Google’s rising standards.

Hummingbird Good, Penguin Bad

Over the past few years, Google has gone to great lengths to improve the content visitors find through its engine with its updates to Panda. At the end of 2013, it went even further by introducing Hummingbird. Hummingbird changed the way Google interprets user intent – it was like upgrading Google’s search engine from a V4 to a V8. It’s meant to interpret the spoken and more natural sounding queries that users make of its search engine, and provide content that corresponds to those needs. A semi-maintained company blog doesn’t cut it anymore for quality content – best SEO tips 2015 practically requires that your site needs to be answering questions and hosting interesting conversations to get Google’s attention. And if people are talking about and linking to your site online, it should be for that reason. Otherwise, Google’s Penguin update is coming to get you. Do you have spammy links from directories, or articles still posted across the web on 50 different generic directories? In 2015 your best SEO strategy is getting those cleaned up – or Google’s link-targeted Penguin update is going to clean you up, and off, their engine.

Great information on a technically sound website that can be accessed with the snap of a finger everywhere and anywhere – that’s what Google is looking for in 2015 for SEO.

Do you think your site can pass the test? If you’re not sure, Contact Us today and we will audit your site and let you know the specific steps you need to take to improve your search engine optimization in 2015.