Latest posts by Leverage Archive (see all)
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The economy got you thinking about cutting your Marketing Budget? Think again!
McGraw-Hill Research did a study of 600 companies and their advertising habits during recession. Results showed conclusively that the companies that Maintained or Increased their Advertising Budget in recession, had significantly higher Sales Growth, both during the recession and the three years following a soft economy. Sales numbers for the companies that were advertising aggressively during the recession eclipsed the companies that chose to cut back on advertising by 256%.
Another study done by Meldrum & Fewsmith showed irrefutably that advertising aggressively during recession not only increased sales but also increased profits. This study has held true for every recession since 1949.
If you pull back today, your tomorrow isn’t looking to bright. Can your business afford to lose market share, sales and profits?