Back for another installment of ‘As the Video Spreads.’ Sorry, that was bad even for me….
Anyway, we left off last week by taking a closer look at how important emotion is to viral videos. Last week’s exercise in making the user feel something is a great reminder of Advertising 101. Here is another reminder: Have something novel to say! Or at least deliver the message in a novel way!
The concept of having a unique message is one that most advertisers support. Though the concept is admirable, most do not actually pull this off in their video content. Let’s take a look at another viral video that is actually a commercial for a popular men’s product: https://www.youtube.com/watch?v=FJ3oHpup-pk
Analysis of Video
I chose this video because a common objection to creating great video content is production budget. Many will say that this is the ‘worst commercial ever.’ I say to those people, “7 million views” and countless residents of Montgomery disagree. With obviously little budget, this advertiser delivered his message in one of the most novel ways, a furniture rap.
The message here is simple.
(Funky rap beat)
Standout, be novel.
Don’t put you message in a bottle.
It’s just like, the video, for a Mini Mall!