Losing a site’s hard-earned SEO value after switching domains is an all-too-common problem for inexperienced online marketers. Dan Valle explains the importance of transferring all the value that you’ve built up over time to your new website so you don’t lose search engine rankings and, ultimately, traffic. Learn what to consider before transitioning and hear […]
About Matt Hooks
As an owner of a company, I know how important it is for your website to be found. My company, Leverage Marketing, has developed a solution for getting your site found - we call it "The Leverage Way". Our approach amplifies your online marketing efforts by combining the powers of SEO + PPC + Email + Social + Design + Reporting.
Matt is a hobbyist photographer, gadget nerd, a problem solver and a lifelong Austinite.
Entries by Matt Hooks
With each passing year, the online marketplace becomes more important to a business’ survival. According to comScore, in the first quarter of 2014, 198 million U.S. consumers purchased something online – that’s 78% of Americans aged 15 or older. Are you sure your 2015 SEO strategy will help you reach that massive audience? Each year […]
OUR TALENT POOL ISN’T REALLY A POOL. IT’S A VAST OCEAN WITH DEPTHS UNKNOWN.
Doing things the Leverage Way is like throwing a stick of dynamite in the water and skimming your leads off the top.
At Leverage you’ll find a team of nerds armed to the teeth with years of digital marketing know-how, analytics and tracking devices. Sound scary? Your competition will think so…
AFTER WE IMPROVE YOUR PRESENCE IN SEARCH, WE’LL LET YOU NAME YOUR KID(S) AFTER US THAT’S LEVERAGE WITH THREE E’S. YOUR KID’S POPULARITY IS NEARLY GUARANTEED
The head of Google’s Search Spam team, Matt Cutts, was recently interviewed by Eric Enge on the subject of “What Makes a Quality Site.” It’s a good quick read that should get you thinking about how you can improve your site and thus generate more traffic. Written below is what I got from it. We […]
The Leverage Marketing SEO Team recently sat down for a round-table discussion on the topic of Google’s latest algorithm updates called Google Penguin. Hear the team’s take on subjects such as what Google Penguin is, what constitutes over optimization of anchor text, what is considered spammy links, and learn about actions that can be taken to help […]
While there are plenty of panels at least broadly related to the world of SEM and Social Media at the Interactive portion of the 2012 SXSW Festival, there is only one panel that I marked as a ‘must see’ related to the SEO space. That panel was Saturday’s “Dear Google & Bing: Help Me Rank […]
Thus far in our SEO gameplan for success we have discussed the types of goals you should have for your campaign and the types of information you should use to record baselines that you’ll build upon. This article starts taking us past the prep work and gets us into the thick of things. Obviously, a […]