As voice search technology and machine learning become more prevalent, whitepapers will most likely become the go-to standard for outputting valuable web content, and they do a remarkable job of converting readers even today.
About Eric Ysasi
Eric is a content specialist and copywriter at Leverage Marketing in Austin, TX. Following 4 years as a Public Affairs specialist in the United States Air Force, Eric received his B.A. in English and Modern Languages, then taught English in Kikonai, Japan. Pursuing his love of language, he began a career in inbound marketing and copy writing. Outside of the office, Eric hikes, bikes, skateboards, reads, watches movies, and plays guitar and piano.
Entries by Eric Ysasi
Traditional marketing may seem like it’s on its way out, but if you’ve got a strong digital marketing effort already underway, you can take advantage of some of traditional marketing’s A-players to boost your digital results.
GDPR may be a European regulation, but companies who do business (and there are many) in the U.S. and Europe are prepared to or have already reconfigured their privacy policies to reflect European regulations. But how will America be affected?
As long as Google’s goal continues to be to build a better internet, we can expect integration with the latest technologies, faster and friendlier experiences across devices, and relevant content fast. How will they do it? We have a few ideas.
Accelerated Mobile Pages (AMPs) are web pages that meet or exceed mobile-readiness guidelines set forth by the AMP Project. You could enjoy advantages in a world of mobile-first indexing, but development problems may also spell trouble for your website.
After thoughtful experimentation, we have come to believe that Google reads text in images based on evidence that Google experiments with artificial intelligence and is able to rank graphics with text. Find out what we did to reach our conclusions.
If you’re looking from the perspective of SEO, featured snippets are better than other rich search results for one reason: they are among the last externally linking rich search results in Google SERPs.
Apple’s Siri, Microsoft’s Cortana, Google’s Assistant suite, and Amazon Alexa are climbing the staircase of intelligent personal voice assistant potential. Find out how they’re being used in online marketing.
SEOs prepare your website for indexing and improve its rankings by poring over the wealth of data available through analytical tools. Then they draw conclusions, brainstorm ideas for improvement, and implement those ideas.