Leverage Marketing, Author at Leverage Marketing

About Leverage Marketing

Woah! We've been at this a long time. What was true a year or two ago may not be true today. If you're interested in something a little more current, take a look at our recent blog posts.

Entries by Leverage Marketing

SEO for Hotels: A Beginner’s Guide

October 3, 2018 /0 Comments/in SEO /by Leverage Marketing

Our guide offers easy steps to get started on your hotel’s SEO. Discover unique SEO strategies for hotels that can carve a successful path for your business.

Content and SEO: How They Work Together

September 28, 2018 /0 Comments/in Content Marketing /by Leverage Marketing

An effective digital marketing campaign needs an SEO and content team that works closely together to develop quality content, driving it to the top of the search results.

Stories Change Beliefs and Behavior

September 12, 2018 /0 Comments/in Content Marketing /by Leverage Marketing

Humans are social beings and are wired for connection. Recent studies support this claim by proving brains respond to stories to foster empathy, understanding, and ultimately action.

How to Respond to Positive and Negative Google Reviews

August 8, 2018 /0 Comments/in SEO /by Leverage Marketing

Because customers often look at a company’s reviews before deciding whether they will give them their business, it is important to regularly practice review management.

How to Make SEO-Friendly Videos

July 5, 2018 /0 Comments/in SEO, Video Marketing /by Leverage Marketing

Creating videos is a great way to inform and engage an audience. But how do you ensure that your videos gain visibility in search engines? Our guide provides five actionable tips on how you can increase your video’s visibility in search engines.

5 Ways to Optimize Your Facebook Ad Campaigns

July 2, 2018 /0 Comments/in PPC /by Leverage Marketing

In the ever-changing world of Social Media Marketing, optimizing your advertising strategy is crucial. Here are 5 ways you can optimize your campaigns at the campaign, ad set, and ad level for maximum results.

The 6 Biggest Myths About Buyer Personas

April 12, 2018 /0 Comments/in Branding, Content Marketing /by Leverage Marketing

Buyer personas can help you develop marketing materials that resonate with your target audience…but they can also be a waste of time if you don’t understand how to create them. Learn six of the biggest misconceptions about buyer personas.

How to Run Influencer Marketing Campaigns on Facebook

April 11, 2018 /0 Comments/in Social Media /by Leverage Marketing

Influencer marketing on Facebook is becoming increasingly popular with brands as organic reach on the platform declines. Find out how your brand can identify and work with influencers to expand your reach on Facebook.

How Online Apparel Brands Succeed with Digital Marketing

March 28, 2018 /0 Comments/in Branding, Content Marketing, SEO, Social Media /by Leverage Marketing

There are a lot of opportunities for apparel brands to succeed online, but the competition is stiff. Learn how to stand out in a crowded field with digital marketing tips from fashion industry insiders.

Your Step-by-Step Guide to Building a Content Marketing Strategy [UPDATED]

March 13, 2018 /1 Comment/in Content Marketing /by Leverage Marketing

If your sole content marketing strategy is occasionally updating your business blog, you’re missing opportunities to reach customers. Find out what goes into the best content marketing strategies.