Entries by Leverage Archive

Taking Advantage of Google’s Website Optimizer

As an SEO, one of the main objectives of my job is to drive traffic to websites.  Content, linkbuilding, and traditional SEO are all among the techniques you can use to help you increase traffic and sales.  At the same time, you can also use conversion rate optimization to help you increase each visitor’s value […]

It’s Back To School Season, Is Your Account Ready?

In a few short weeks, the back-to-school frenzy will begin. Parents and students will be on the prowl for the newest “must have” items such as trendy folders, writing accessories, apparel, electronics and more. With the years’ second largest shopping season on the horizon and an approximate $70 billion to be spent during the next […]

Are You Ready for the Google Shopping Experience?

Google, the leading search engine, is always on the brink of new inventions and changes. And now is no exception. Starting this fall, Google Product Search (once upon a time called Froogle) will be discontinued and will become Google Shopping. The name change, however, is not what has many current users worried. Google’s decision to […]

Google Getting Serious About Mobile

Google has finally released what many users have desired for years; an official Google Analytics mobile app. Additionally, Google Analytics has unleashed Mobile App Analytics beta reports which provide in depth statistics on mobile application activity. With mobile usage continuing to grow and alter the way that people retrieve information, Google has finally found it […]

What Is All the Yelp About?

On June 14, 2012, Yelp announced that it would be powering the Bing local search engine results. As you can see in the image below, Yelp reviews, pictures and sometimes additional information provided by Yelp will appear on the right hand side of the search results page when a user makes relevant searches using Bing. […]

Google Backpedals On Ad Rotation Change? Well, Sort Of

Near the end of April, Google shocked advertisers with another not so welcome change to the AdWords platform. It announced the end of the “Rotate evenly “ Ad Rotation option.  This option does just what you think it should. It allows for you, the advertiser, to rotate your ads at an evenly weighted distribution. It’s […]

Hangout with the Leverage Marketing SEO Team!

Join us on June 12th at 1:00pm CDT for an On-Air Hangout on the subject of Google Penguin.  Our SEO team will be on hand to discuss the recent algorithm updates known as Penguin, what you should know about the updates, what you should do if the updates negatively effected your rankings, and what you […]