Entries by Leverage Archive

Introducing Google’s Knowledge Graph

Do you find yourself staring blankly at the Google Search results not wanting to waste precious time by clicking on the wrong result? Do you find yourself praying that Google will magically pick a link and provide the right information for you? You’re on Google after all; anything should be possible for the search giant. […]

Bing Being Minimalist

There was once a boy named Bing who was rich. However, there was a more popular boy named Google who was notably richer. Bing strived to reach the opulence that Google had attained and became known for, but all of the new toys Bing bought did little to bring him closer to the eminence of […]

Bing Becoming More of a Search Contender with New Keyword Tool

At SMX West last week, Bing announced a whole set of new features now available in Bing Webmaster Tools, including one that I’m admittedly excited about, Bing Keyword Research Tool. While its functionality will differ slightly from Google’s Keyword Tool, Bing’s will focus heavily on organic search volume with six months’ worth of historical data, […]

Google Display Network Updates

This March, the Display Network, also known as the Content Network, turned 9 years old.  Just in time for the 9 year anniversary, Google announced significant changes will be taking place on the Display Network.  Some of the features are already available, and the rest will be rolled out over the course of the month.  […]

The Down & Dirty On Facebook’s New Premium Ads

February 29, 2012 marked an earth shattering change in the marketing world… well in Facebook’s eyes at least.  That was the day that Facebook announced big changes to its platform, most notably changes to its Fan pages and its Premium ad offerings.  Almost all old ad units are going away, the exception being the standard […]