The months of May and June are prime time for PPC campaigns as we celebrate a flurry of holidays and big events. Last month our team discussed making the most of Mother’s Day ads and this month we focus on the double whammy of Father’s Day and Graduation season! This year, Father’s Day falls on […]
Do you find yourself staring blankly at the Google Search results not wanting to waste precious time by clicking on the wrong result? Do you find yourself praying that Google will magically pick a link and provide the right information for you? You’re on Google after all; anything should be possible for the search giant. […]
When it comes to PPC advertising and Google Adwords, the one metric that will make or break your campaign is Quality Score (QS). Every single one of your keywords has its own Quality Score, so when you’re stuck with a low Quality Score problem and you’ve done everything you can to ensure relevancy between the […]
There was once a boy named Bing who was rich. However, there was a more popular boy named Google who was notably richer. Bing strived to reach the opulence that Google had attained and became known for, but all of the new toys Bing bought did little to bring him closer to the eminence of […]
We have a newer Mother’s Day marketing post– check out all the latest tips here! While most of us know that Mother’s Day is coming up on May 13th, many advertisers don’t seem to take full advantage of this big day. Mother’s Day has become the second largest shopping holiday, with many people not only […]
At SMX West last week, Bing announced a whole set of new features now available in Bing Webmaster Tools, including one that I’m admittedly excited about, Bing Keyword Research Tool. While its functionality will differ slightly from Google’s Keyword Tool, Bing’s will focus heavily on organic search volume with six months’ worth of historical data, […]
Not-yet-breaking-news! Be prepared to spend more time working in your AdWords account, because Google is soon to release a change to keyword match types that will require a lot more attention to previously low-risk keywords. One of the first things you learn as a PPC analyst is the difference between match types in Google AdWords. […]
The world of Pay-Per-Click is constantly releasing new improvements to help enhance campaign reporting and analysis. The most recent release from Google, however, is one PPC professionals have been requesting for quite some time – conversion tracking metrics for Google AdWords Ad Extensions. With this new release, Account Administrators can now analyze conversion data for […]
This March, the Display Network, also known as the Content Network, turned 9 years old. Just in time for the 9 year anniversary, Google announced significant changes will be taking place on the Display Network. Some of the features are already available, and the rest will be rolled out over the course of the month. […]
February 29, 2012 marked an earth shattering change in the marketing world… well in Facebook’s eyes at least. That was the day that Facebook announced big changes to its platform, most notably changes to its Fan pages and its Premium ad offerings. Almost all old ad units are going away, the exception being the standard […]
Leverage Marketing, LLC
2400 E Cesar Chavez, #214
Austin, TX 78702
512-236-5002
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