Buyer personas can help you develop marketing materials that resonate with your target audience…but they can also be a waste of time if you don’t understand how to create them. Learn six of the biggest misconceptions about buyer personas.
About Madeline Jacobson
Madeline is a writer and Digital Content Team Leader for Leverage Marketing. After receiving her B.A. in English, she moved from Washington state to Austin, Texas, where she worked as an AmeriCorps volunteer and college prep coach before pursuing a career in content marketing. When she's not writing, she enjoys running, attempting to cook, going to trivia nights, and exploring Austin.
Entries by Madeline Jacobson
Influencer marketing on Facebook is becoming increasingly popular with brands as organic reach on the platform declines. Find out how your brand can identify and work with influencers to expand your reach on Facebook.
There are a lot of opportunities for apparel brands to succeed online, but the competition is stiff. Learn how to stand out in a crowded field with digital marketing tips from fashion industry insiders.
If your sole content marketing strategy is occasionally updating your business blog, you’re missing opportunities to reach customers. Find out what goes into the best content marketing strategies.
Learn about ten popular influencer identification tools, including search databases and social monitoring platforms, that can help you discover influencers who align with your brand and your customers.
Tailoring content to buyers at different stages can help you nurture leads and increase conversions. Learn how to create content for every stage of the sales funnel: Awareness, Consideration, and Decision.
It’s never too early to start using online branding strategies for your business. Learn about some of the strategies you can adopt to build your brand now, even if your budget and resources are limited.
We’re predicting that chatbots, live video, influencer marketing, and dynamic ads will be some of the driving social media marketing trends for 2018. Learn more about how your business can take advantage of these trends.
A/B testing is your secret weapon when it comes to increasing the open rates, click-through rates, and conversions for your email marketing campaigns. Get ideas for email elements to start testing.
For the weekends of November 11-12 and 18-19, Leverage Marketing will be hosting the temporary exhibition of local Austin artists Nicole Anderson and Polina Novozhenets. The exhibition is part of the annual EAST Austin Studio Tour.