We have a lot of paid search tools at our disposal. it’s vital to remember that there are a lot of alternatives to Google for promoting your and your clients’ businesses.
About Michael Holeman
Michael received his BBA in Economics from Baylor University where he acquired instrumental skills in microeconomics analysis, operations management, and game theory that would later prove to be invaluable assets in today’s paid search market.
Entries by Michael Holeman
While PPC managers might not have paid much heed to the “Opportunities” of the past, paid search professionals will do well to get familiar with the new “Recommendations” section – with care, of course.
If you perform Internet marketing functions for enough clients, you’re bound to run across this problem at one point or another. What do you do when you are trying to track a goal or conversion but the URL does not change after action is taken? This happens most often when people submit lead forms–you hit […]
Google has just unveiled a new campaign format to help advertisers take advantage of the continued trend of searches going mobile. To help advertisers dip their toes in, AdWords now offers “Call-Only Ads”. Google has re-introduced the ability to get phone calls directly from mobile ads. While you can always enable “Click-to-Call” extensions for your […]
Google has been making changes to Product Listing Ads for quite awhile now, slowly moving people over from traditional PLAs to the new Shopping Campaign type. You may have noticed the “validate” button disappeared when you tried to create new product targets for your PLAs. And now the official announcement has come, Google will discontinue […]