If you operate an ecommerce business, optimizing your site for SEO might not be at the top of your to-do list– but it should be. Learn about 5 steps you can take to improve your ecommerce site’s SEO and get more sales.
About Zoe James
Zoe is an SEO Analyst at Leverage Marketing. An Austin native and University of North Texas alum, Zoe was a member of the UNT Swimming and Diving Team while earning her degree in Marketing. Her skills as a student-athlete leader led her to career experience as a Business Development Manager, after which she sought the creative and analytical challenges of search engine optimization at Leverage. She is an avid cat person, cheese enthusiast, and adventure-seeker, as well as an expert on the unique culture of Austin, TX.
Entries by Zoe James
Google started as a humble search software that, through the innovative thinking of a few progressive minds, grew into a one-of-a-kind search algorithm capable of predicting our wants and needs and finding the solutions for them – instantly.
Does video marketing help SEO efforts? Find out how it works and why your site should be taking advantage of this powerful SEO tactic to increase conversions, develop your online reputation, and gain an edge over the competition.
New data has shown us that a healthy click-through rate (CTR) can help improve your rankings in organic search results. Maximize the rate at which potential readers and customers click your Google search result with our awesome tips.
Google Analytics is great, but it has its limitations. Find out more about the drawbacks of current versions of Google analytics and what you can do to compensate for the areas in which its data presentations fall short.
Are you using outdated or bad SEO practices? Don’t let these 3 common SEO mistakes haunt your website’s search engine rankings this year.
A call to action can be either a gateway for leads– or it can be a barrier. Learn about some of the best and worst call to action practices.
Follow our troubleshooting guide when Google Analytics isn’t tracking.
Learn more about your customers’ behavior by setting up ecommerce tracking.