95% of Americans make an online purchase at least once a year, and 80% have made at least one online purchase in the past month. And, as the Washington Post recently put it, about a third of consumers now buy something online at least as often as they take out the trash (once a week). As online shopping becomes increasingly popular, it may seem like there’s never been a better time to own an ecommerce business.
However, growth-focused ecommerce businesses still face plenty of challenges, especially when it comes to attracting shoppers (who may be inclined to start their search on Amazon) and converting those shoppers into paying customers.
Build Your Ecommerce Marketing Knowledge
At Leverage Marketing, we want to help online businesses address these challenges with actionable ecommerce marketing ideas. We’ve been doing this for years with our digital marketing services, and now we’re taking what we’ve learned and sharing it in a free educational email series called Leverage Learning: Ecommerce.
The goal of Leverage Learning: Ecommerce is to help online business owners find digital marketing ideas to reach more customers and increase sales. The series is broken into 11 lessons on the following subjects:
- Search Engine Optimization
- UX Web Design
- Content Marketing
- Influencer Marketing
- Facebook and Instagram Marketing
- Paid Search Advertising
- Email Marketing
- Online Customer Service
- Mobile Marketing
- Measuring Success in Google Analytics
When you subscribe, you’ll receive a new email lesson twice a week until you’ve received the full series. The emails offer best practices for ecommerce marketing, quick tips that business owners can implement right away, and recommendations for free or low-cost tools to streamline marketing efforts.
And if you enjoy this series, stay tuned: we’ll be releasing our Leverage Learning: Content Marketing series next!
As always, we’d love for you to contact us if you have any questions about our Leverage Learning series or the digital marketing services we offer!