Choosing a Domain Name

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Woah! We've been at this a long time. What was true a year or two ago may not be true today. If you're interested in something a little more current, take a look at our recent blog posts.
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Below are some general rules you should follow when creating a domain name. These aren’t hard-and-fast and this list is certainly not exhaustive, but rather some things to keep in mind when you’re registering a domain name.

Try to get a .com.

    The public has been conditioned to think of websites as being .com’s.  If you don’t get a .com you will probably lose some traffic to the person that owns the same domain you have but has the .com.

Keep the length of your domain down.

    The longer your domain is the harder it is for people to remember. Try to keep it under 3 words and 15 characters. If you use 3 words make sure one of the words is very short. The reason for this is that people are lazy and will just go type in something shorter in Google. Also don’t forget you’re probably going to be using this domain in print on cards and promotional material, so the shorter it is, the less room it will take up on your printed materials. Before you buy a domain type it out and print it and see what it looks like in print. Another big reason for shorter domains is that if you plan to do pay per click advertising a shorter domain name will give you more text on your display url. You only have space for 35 characters in PPC and it is a very common practice to add extra text after your display URL to get more text in to your ad. I like to put stuff like /Free_Shipping after the domain or /Brand on ads that I create.  If you have a really long domain name you’re not going to have this option even if you remove the www from the front of the display URL.

Keep your domain name Phonetic.

    This means that when it is spoken out loud the spelling should be obvious. No silent V’s or weird foreign spellings unless you are targeting a foreign market where that is common. This is especially important if you plan on doing any radio or TV ads. Even if you don’t plan on doing any radio or TV ads your going to be telling people about your website and more than likely you will be using it as your email address.