Direct From Google – Display URL Policy Change

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In an effort to provide more relevant results and a higher quality experience for users, Google has made the decision to no longer allow multiple domains within a single ad group. Going forward, all display URLs within an ad group must be for the same top-level domain.  In an effort to ensure the least amount of down time for our clients, the team here at Leverage Marketing has been busy updating URLs for this coming change to Google’s policy.

It is important to note that this amendment to Google’s policy applies to all advertisers, regardless of previous exceptions or acceptability of any campaigns. While Google understands there are legitimate use-cases for multiple domains within one ad group, they ask that separate ad groups be created for any given domain.