Google Analytics: Now even more powerful
Google says they’re rolling out a new feature that allows users of their Google Analytics to annotate their visitor graphs. It has not been rolled out to everyone and we have not gotten to try it out here at Leverage quite yet but it looks very useful for both our SEO and our PPC efforts. Our SEO team will be able to note such things as when content was updated to better relate to certain keywords, when good outside exposure was reached, etc. This of course allows us to very quickly view important dates without checking and comparing external notes. Hopefully these notes are also tied in with GA reporting features to make viewing these data points even easier.