Latest posts by Leverage Archive (see all)
- Keyword (Not Provided) – Adapting to the World of Google Secure Search - October 10, 2013
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- 6 Of The Coolest New Things You Know You Don’t Need - April 5, 2013
Google uses more than 200 signals, including their patented PageRank algorithm, to examine the entire link structure of the web and determine which pages are most important and shown to a user first. Many business owners have thus become aware of their own PageRank and some may incorrectly believe that PageRank is THE metric that must be improved when vying for higher organic listings. In October, Google removed this PageRank from their Webmaster toolkit.
What is PageRank:
In Laymans/Googles Terms – PageRank reflected Google’s view of the importance of web pages by considering more than 500 million variables and 2 billion terms. PageRank also considered the importance of each page that casted a vote, as votes from some pages were considered to have greater value, thus giving the linked page greater value.
Google’s newly released position on page rank is: We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.
If you are so inclined, an in-depth mathematical computation for page rank can be found online.
What are Google Webmaster Tools:
Google Webmaster Tools provides webmasters with detailed reports about your pages’ visibility on Google. GWT allow webmasters to check indexing status and optimize visibility of their websites through organic search.
PageRank is still shown within Google Toolbar, so you can still view this metric. Page Rank within Google Toolbar sends the URLs of pages that opted-in searchers visit to display the importance ranking that Google assigns to a page.
This goes to show that what you see in Google Toolbar and what Google actually uses are two different things when it comes to indexing your site.