How Your Healthcare Practice Can Reach New Patients Online

Want to bring new patients to your healthcare practice? You’d better have an online presence. Consumers expect to be able to do just about everything online, and that includes looking up health-related information and making medical appointments.

One of the most important components to consider when reaching new patients online is having a website full of patient-friendly information. In addition to building up your website, it can be valuable to engage with potential patients on the social media networks and review sites they’re most likely to frequent.

Need more tips to get started? Below are five ways your healthcare practice can gain new patients online.

Optimized Health Practice Websites

Medical Center Website on Mobile

According to a recent Pew Research Center report on U.S. smartphone use, 68% of respondents have used a mobile device to search for information about a health condition. Because of this trend, mobile design is an important component to acquiring new patients online. Responsive Web Design (RWD) is a web development process that allows patients to view your medical practice site across desktop, tablet, and mobile devices without lag or disruptive design elements. This approach will enable your medical practice to provide a rich site experience and empower patients with quality information about symptoms and health conditions when they need it most. Another benefit of having responsive web design is that users will be easily able to access one of the most important components of your site: the contact form. Optimized contact forms should be quick to fill out and should only request essential information needed to follow up with the patient.

Health Content

Google reports that around 1% of all search queries they receive are about health symptoms. Searching for illness indicators to self-diagnose is all part of the digital patient journey. However, one of the biggest challenges for some healthcare practices is providing easy-to-understand health information to prospective patients. An easy way to draft and implement content for your medical practice site is by focusing on common health conditions first and then moving upwards into more complex illnesses. A content strategy for your site should include critical information about diagnostic methods, possible outcomes, and ways your medical practice can provide solutions. Having this type of search engine-optimized content will allow your medical practice to gain new patients who are seeking health-related information.

Quality Care through Online Services

A recent 2016 Physician Compensation Report found that most doctors spend around 13 to 16 minutes with each patient. With such limited time, your medical practice can face challenges meeting the new demands of quality care. An effective way to improve efficiency through your website is by enabling online users to submit documents such as patient questionnaires and other intake forms electronically. Adding this feature to your medical practice site can help speed patient wait times and improve overall satisfaction. Another way to improve the quality of care and gain new patients is to provide additional online support after the consultation. Website content about common procedures, chronic illnesses and medication guides can empower patients to make necessary recommendations, support adherence to treatments, and improve outcomes.

Social Media Engagement

Embrace social media and acquire new patients by building relationships and credibility. Many healthcare practices avoid using social media because of the liability of patient information and other legal considerations. However, it is possible to create protocols for social media communication that are compliant with all regulations and state laws. For a full list checklist on how to use social media for your healthcare practice, check out the Forbes guide.

Online Reviews

Doctor on Laptop

Healthcare review sites such as ZocDoc and Yelp are important to patient acquisition. In fact, a Software Advice survey found that 77% of patients use online reviews as their first step in finding a new doctor. Review sites can provide your practice with a wealth of information regarding patient experiences and overall satisfaction with the services provided by your practice. This valuable feedback can be used to make improvements in quality of care and present to prospective patients the key benefits of choosing your practice over others.

Considering technology use, search trends, and emerging services can help your healthcare practice get new patients and retain existing ones. Your website should serve as a portal with the most reliable and up-to-date health information. You can make that information accessible using proven and reliable web optimization strategies that connect new patients with your services.

For more information on establishing your medical practice website, contact Leverage Marketing and ask about our web design and content creation services.

Key Takeaways:

  • Creating your site using responsive web design will help patients reach your site across all devices. This is especially important for patients who want to book an appointment on mobile devices without any lag or annoying web design problems.
  • Before looking for a doctor, patients first search for health symptoms to self-diagnose. Having easy-to-read content about common health conditions, symptoms, treatments, and potential outcomes will help your site reach those patients.
  • A higher level of service can be achieved by taking advantage of timesaving processes such as electronic patient questionnaires and providing additional patient education sources.
  • Don’t be afraid of using social media for your practice. Establishing proper protocols that comply with regulations and laws can help you establish relationships with new patients.
  • Analyzing patient reviews on sites like ZocDoc and Yelp will help you gain a better perspective of your practice. Use positive and negative reviews to come up with ways to improve the overall patient experience.
Madeline Jacobson

Madeline Jacobson

Digital Content Team Leader at Leverage Marketing
Madeline is a writer and Digital Content Team Leader for Leverage Marketing. After receiving her B.A. in English, she moved from Washington state to Austin, Texas, where she worked as an AmeriCorps volunteer and college prep coach before pursuing a career in content marketing. When she's not writing, she enjoys running, attempting to cook, going to trivia nights, and exploring Austin.
Madeline Jacobson

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