Offer Time-Sensitive Deals
Offering a variety of deals that expire shortly give buyers a since of urgency, and is sure to get more traffic to your site. Maybe potential buyers already have one gift in mind that they’ve priced on several websites, including yours. Offering free shipping or a temporary 15% discount can drive them to finalize purchases sitting in their shopping carts, cutting out the competition in a matter of minutes. Advertise deals at the top of your site, in PPC ads, through e-mail campaigns, or all three.
Grab a Partner
Partner with a company that offers a product or service that compliments yours but is not direct competition. For instance, if you sell clothing, you could partner with a shoe store or website. Offer a $10 discount on a pair of shoes for buying your products while they do the same for you. This will get more traffic for both partners and help finalize sales.
Make Gift Suggestions
Many holiday shoppers are lazy or just don’t have the time to figure out what to get for their Uncle Tim or Aunt Jane. Even shopping for Dad can be difficult. Help them out with suggestions on your website or through your automated e-mail campaigns and save someone the time by coming up with a great gift idea for them.
Make Shopping Easy
If you’re missing product information or images on your website, now’s the time to get them up. Don’t lose holiday shoppers to competition just because they have more detailed information. Someone who can’t zoom in and see all angles of a product will go to a site where they can. Also, make sure the shopping cart or ordering process is fully optimized. The ease of ordering and customer service will bring shoppers back to your site. To get more traffic on top of that, make sure your site is optimized for mobile shoppers. 56% of Americans now own a smartphone while 4 out of 5 of these will use it at some point during the shopping process.
Utilize Google Trends to test search terms for your products, services or sales. Google Trends allows you to select your region and date range so that you can see how your search terms have performed historically around the holidays. This will give you a better idea of what to focus on when writing ads or web content to get more traffic over the holidays. You can also monitor current trends and create Google Alerts to notify you when your holiday search terms or terms related to your business escalate. Take advantage of the burst of traffic to post an ad or a time-sensitive deal.