To Build Authority in Your Industry
If your organization is using Twitter to discuss a particular niche, you can build your authority by writing high quality tweets and gaining the respect of your followers, and of the niche community. A few ways to build your authority on Twitter are to send out links to useful resources, provide tips, give insight into relevant topics, answer questions, and engage in discussions with your followers. The last is the key to truly utilizing Twitter and gaining a significant presence. Followers are often easier to find when your company has a focused service, because any specialized area often has a cult-like following online; however, every industry can find its listeners and generate a Twitter authority.
To Be Several Places at Once
It is difficult at times to have a multi-branched company located in several cities, states or even countries. Meetings happen daily that may or may not be summarized in your intranet. Twitter can narrow the communication gap and keep everyone in the office informed of the daily happenings, conferences and client meetings. It is common practice for a company to assign a designated tweeter to communicate valuable information from these conferences. The closer people are in your internal environment, the less room for misunderstandings and inter-office turmoil.
To Meet New Contacts
Small businesses in particular should value any resource that could potentially grow their client base. Twitter can serve as the ultimate networking platform where your company can engage new customers. A fairly common practice of Twitter is to follow someone that you find interesting. In most cases if the chemistry is right, you will be followed back- thus a conversation happens. This process is crucial to businesses that sell a service as well. While Twitter does not provide a face-to-face interaction, there is opportunity to get on a personal level and become involved with new followers. Once a bond is created, there are endless opportunities.