In the wake of the Google Penguin outcry, we have found, from our monitoring tools, that our clients have largely been either unaffected or have actually seen improvements as a result of Penguin. Although improvements are difficult to specifically attribute to the recent update, for some client sites we have seen notable improvements in impressions since April 24th and some improvements in rankings. The client site below saw a recent 27% increase in impressions.
I attribute the stability and improvement in our clients’ impressions and traffic to our adherence to White Hat SEO practices and our dedication to staying ahead of the curve. After Penguin, it appears that sites that pursued rapid link building techniques, link schemes and other tactics that Thy Ta described in her post here as well as other spammy tactics have suffered the declines. Yet, in some cases, sites that have not pursued these tactics or have not pursued these tactics in many years have been affected.
In the face of constant changes in Google’s Algorithm, today’s White Hat techniques could become tomorrow’s spammy techniques and could earn a penalty in the future. In order to prevent vulnerability to these algorithmic changes, come back in two weeks for the next edition of the Leverage Lowdown for specific tactics that will help decrease your site’s susceptibility to future updates. These tactics are not only advocated by myself, but also vetted by the Senior Product Manager of Bing’s Webmaster Program and the go-to guy for Bing search, Duane Forrester.
In addition, the SEO team at Leverage Marketing Agency invites you to join us on a Live On-Air Hangout on Google+ on June 12th at 1:00 CST. We’ll be available to field questions and discuss Google Penguin and any other SEO questions you may have. We’ll provide a link to view the hangout from our blog but if you’d like to be an active participant, please add us to your Google+ circle and drop us a line to let us know you’d like to chat with us live.