A nationwide prescription discounts provider had seen great success through paid search advertising but was over reliant on paid search as a traffic source. The company had not focused efforts on developing their site in regards to search engine optimization and competitors were out ahead in regards to organic search visibility.
Solutions put in place:
After launching the new site, which was designed specifically with SEO best practices in mind, over a period of 10 months the site has seen a 464% increase in organic traffic year-over-year. This staggering increase in organic search traffic has allowed the company to gain more conversions and maximize their spend in paid search.