Eagle landing on success

Landing on Success

I like to think that “The Real Deal” is appropriately titled.

Like many a blogger that came before and the many that will follow, I, more often than not, have fun shooting the proverbial shite here. Be it in my blog, in a professional setting with a prospect or established client, or shooting the breeze with friends and family outside of work, I get a charge at whatever forum is available for me to talk about what Leverage has done, can do, and its place front and center in the ever-growing internet marketing universe.

“The Real Deal” allows me to have fun in discussing these things, but fun is always secondary to the topic at hand. Take away my (occasional and admittedly goofy) insights and the primary goal is simple: relay to readers what Leverage has to offer and back up each entry with a Leverage or industry-related issue that I will sign off on without hesitation.

Or, to turn a phrase here, I have not, nor do I plan to, write a check here that my arse can’t cash.

In fact, there are many services and tools we encourage our prospects to consider that Leverage relies upon and utilizes when it comes to our marketing goals.

Here’s an easy example: for many of our clients, we incorporate the use of landing pages into their marketing strategy.  Generally, landing pages aren’t accessible through site navigation. For the most part, they bring in traffic from social ads, browser ads or long-tail searches. When the search history of a consumer or prospect shows that they are either ready to make a purchase or take the next step as it relates to our client’s operations, the consumer is then taken to a landing page.

Landing pages are designed with a singular goal: to convert. The landing page is a shortcut from wherever a user might be online to a page that can close the deal immediately. Landing pages are not only used for the B2C sale of consumer goods, they can also be used for micro-conversions that give hot leads to your sales team. For example, landing pages can provide another type of transaction: information for information. A landing page can ask for a tidbit of the prospect’s information, such as an email address, in exchange for a white paper or case study. This acts as a stepping stone of sorts for the next phase in what the client hopes is a profitable relationship with the person or organization on the other side of the monitor or tablet.

We at Leverage use landing pages for ourselves to reach prospects when they are ready to do more than just browse for internet marketing companies. Our pages prompt the prospect to give basic information (name, e-mail address and phone number) that provides us an introduction of sorts. The end goal for the page is that they request initial contact with us. Once they do, we can move the ball further down the field.

Over the years, landing pages have proven successful for Leverage. At the very least, we received inquiries from companies seriously considering making an investment in the marketing of their company or overhauling their current digital marketing model. Our clients have also reaped many benefits, from direct online sales credited solely to the placement of our pages to bringing browsers further down the path to conversion.

To me, that’s yet another real – and good – deal.

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