To Generate Web site Traffic
Perhaps the most obvious benefit of Twitter is generating traffic to your Web site. When your company is connected with interested followers, they can help spread your content by re-tweeting valuable information your company has provided to their own friends. This creates a chain of discussion, including clicks on your links (either to your organization’s site, corporate blog, a press release, or new employee). This does not mean that Twitter should solely be used for self-promotion; however, if there is a balance between talking about yourself and linking to other relevant things, Twitter could be a successful marketing tool.
To Inform Your Publics
Twitter is fast becoming the network for people to turn to when they seek information about current events. People often tweet about an event before official news coverage has even received the call. While your company won’t necessarily be tweeting about breaking news, the same idea applies. When there are internal issues in your organization, or maybe when you’ve landed a new client, your publics should know first, and will with the use of Twitter. Interaction with your interested parties is the key to gaining their trust and truly understanding how they feel about your product or service. Twitter provides a platform for discussion between you and your publics. If you monitor this discussion, you will be ahead of the game.
For Reputation Management
While reaching your target audience is great to develop your followers list, knowing what your publics are saying about your company is crucial. Reputation management can make or break your company. Twitter allows you to easily monitor who is talking about you and what they are saying. Twitter gives you the option to track your organization and keep tabs on the discussions at any given time. This information can be useful for fixing in-house problems, negative customer attitudes, or it can help you eliminate any untrue rumors that might be spreading around minute by minute. In this digital world, information spreads like wild fire. If you can catch it quick, immediate action can be taken.
Next week we will take a look at other reasons why your business should be on twitter. Feel free to follow us on twitter and we’ll keep you updated on our latest happenings and blog posts.