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SEO can be a very nebulous and frightening concept, especially with all that talk about spiders and robots. During the seminal stages of an SEO campaign, it is much easier to regard the big picture before even considering the meticulous pixels. Starting with the latter can lead to confusion, and possibly dramatic increases in blood pressure, so slow your roll, tap into your brain’s bored and lonely right hemisphere, and prepare yourself for search engine enlightenment.
There are three high level disciplines that ought to be pondered at the inception of any SEO campaign:
Content is the ruler, and it will remain so as long as the relevance party is in power. When examining the content discipline at a high level, the first step is to find peace with the fact that if you do not commit to creating original, useful content, then your SEO efforts will be vitiated from the start. All you have to do is identify some opportune keywords that you want to rank for and implant them within your unique content in a concentrated way that does not take away from the user reading experience. Don’t forget that you are going to have to conjure up some keyword rich, fresh content for all of your online outlets, not just your company site. But that’s a little too granular for this overview so breathe easy.
Search engine algorithms follow certain protocols when crawling sites, and there are plenty of ways to optimize your site’s source code to acquiesce to those algorithmic impulses. The key here is to understand that you will need to alter the underlying structure of your website so that it is properly optimized to be found and completely indexed by search engines.
Your online authority will be search engine scrutinized and appraised, which will of course have an effect on your site’s rankings. Online authority is measured by how much of a presence your site has across the internet and the quantity (but more importantly quality) of other sites linking back to you. Google uses an evaluation called PageRank, which can be regarded as a link popularity score. See to it that your site has shed the appropriate pounds, applied the most auspicious amount of makeup, and schmoozed the right individuals (or in this case websites), because these judges can’t be paid off.
See, SEO is easy! Upon diving into all of the tiny tweaks and specifications that make up a successful SEO campaign, if you find yourself drowning in a sea of augmented reality, just think back to these three simple disciplines. Take a sip of coconut water, center your chi, and get back to it – the site isn’t going to optimize itself.