The Rise of Bot Marketing
Chatbots are taking over marketing. You may have not even noticed that you’re talking with a bot as they’re so seamless. These messenger bots have invaded Facebook messenger, platforms like Kik and WhatsApp, and are present on ecommerce websites across the Internet. Bot marketing saves companies and advertising agencies time and costs on their marketing efforts as they propagate across different marketing segments.
Despite the rapid growth of chatbots, there’s still some concern over their ubiquity. Bot messengers can certainly take over many tasks from humans, but for the moment, they only enhance and supplement traditional digital advertising. Ultimately, human interactions are a necessity for many online sales to occur and chatbots can only take you so far.
However, the future is coming fast, and chatbot marketing technology is constantly evolving. Smart speakers like Amazon’s Echo ecosystem, Apple’s Siri, and Google Voice are all informational chatbots that employ some marketing techniques, including allowing you to order food, call an Uber, and perform other functions. With some key tips, you can utilize existing chatbot technology to improve your marketing strategy and reduce stress on your team.
This is probably where you’ve most frequently seen chatbots. Even today, most businesses force you to wait on the phone and wait for a customer service representative while listening to incessant muzak. Many people are getting more impatient and want to be able to everything online. Whether it’s ordering food, banking, or online shopping, we want to do these tasks with speed.
Messenger bots make these chores easier—a chatbot can often answer your question in a short period, and a customer service agent doesn’t need to get involved. 24/7 customer service is now possible without paying someone to be there all hours of the day. If your customers do need additional help, chatbots can transfer them to a human.
Personalized Ad Creation
Ad agencies are always looking for ways to create more personalized creatives. Facebook and other messenger bots can greet customers, collect preliminary information, and then use that to generate customized ads. These personalizations can increase conversions and lead to future and repeat sales. It’s important that the bots appear to be as human as possible, or this technique won’t work. A quality chatbot will at least initially appear to be an actual customer service representative, while a bad one can damage your brand image and lower conversion rates.
Analyze Your Customers
Chatbots can do a whole lot more than talk to people. They can analyze consumer data and optimize your sales and marketing strategies with those conclusions. If you’re using chatbot marketing to sell a product, it can track purchasing patterns and monitor your clients’ data, giving you key insights to redevelop strategy.
By utilizing the processing powers of messenger bots, you can save on the costs of hiring an analyst and avoid the possibility of human error.
Customer Feedback and Surveys
If you want to grow your company and evolve your brand, you need genuine feedback from your customers. You can use survey responses to help design future business strategies and improve your customer relations. Bot marketing makes this process much easier than it has been in the past. Forget tired and expensive phone surveys that never get completed.
AI-powered chatbots can adapt conversations based on customer responses and get useful data. Wizu is a chatbot specifically for conversational surveys, helping you improve your customers’ experience and giving you valuable insights. Polly uses Slack for surveys, leveraging the power of the chat app itself to create perceptive questions.
The Future of Chatbots
As chatbot technology grows, their versatility only increases. They are already an asset to marketing firms and businesses as they’re deployed for a myriad of uses. Bots will continue to be a marketing asset in the future, especially when used in voice assistants. You can use chatbots to handle many of your marketing needs to increase productivity, efficiency, and lower costs.
Used in the right fashion, chatbot marketing can revolutionize your business. You can learn more about your customers and increase your conversion rates with minimal cost and effort.
For the latest in chatbot technology, consult the experts at Leverage Marketing. We utilize the latest technology and can help your business grow to its fullest potential.
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