Advertising in Recession… Your ads today dictate your Future!

The economy got you thinking about cutting your Marketing Budget? Think again!

McGraw-Hill Research did a study of 600 companies and their advertising habits during recession. Results showed conclusively that the companies that Maintained or Increased their Advertising Budget in recession, had significantly higher Sales Growth, both during the recession and the three years following a soft economy. Sales numbers for the companies that were advertising aggressively during the recession eclipsed the companies that chose to cut back on advertising by 256%.

Another study done by Meldrum & Fewsmith showed irrefutably that advertising aggressively during recession not only increased sales but also increased profits. This study has held true for every recession since 1949.

If you pull back today, your tomorrow isn’t looking to bright. Can your business afford to lose market share, sales and profits?

Google Adwords has released a Beta User Interface

Google has been working on a new User Interface. It has been in a limited beta for the past few months, but keep an eye out for it because over the rest of this week they will be rolling it out to everybody.

The first thing you will notice is that it looks a lot like Google Analytics. They took the concept of the Account Snapshot and put it on most pages. The other thing you will notice is that they tried to incorporate many of the features from the Adwords Editor.

They have included a new help section and it includes top help subjects that corresponds to what you are looking at. It also has a help search box on every page. In the past all you had was a link to the help page.

The features that I like the most are the ones that allow you to make changes without refreshing the page. Just by clicking on a bid you can make a change. Once you hit “ok” the change is made.  You can copy ads to different campaigns. You can also check the box next to an ad and click “More Options” and “Copy” and a box will come up with a list of campaigns and ad groups to copy it to.

The biggest change is that they have streamlined the entire process. You now have fewer clicks to get to many of the things you do regularly. And you can easily hide the boxes on the left to make more room on the main page.

Remember this is a Beta and there might still be some bugs. And once you get used to the new layout and how things work, you’ll be able to get things done a lot faster.

Very Good Video Explaining QS

Google produced a nice video laying the auction process and how raising quality score can decrease price.

It’s almost 10 minutes long, but if you want to see how actual CPCs are calculated, and receive a little bit of insight into quality score, it’s worth the few minutes of time.