Google has been making changes to Product Listing Ads for quite awhile now, slowly moving people over from traditional PLAs to the new Shopping Campaign type.  You may have noticed the “validate” button disappeared when you tried to create new product targets for your PLAs.  And now the official announcement has come, Google will discontinue traditional PLAs in August, and only show product ads from Shopping Campaigns.  For those who fear change, or are at least afraid of losing out on all of the valuable optimizations that they’ve been faithfully performing on their product listing ads over the years, I bring you good tidings!  Once you start digging around in the new Shopping campaigns, you will probably come to the same conclusion as I have: “Where have you been all my life?” Read more →