Using Google Trends to improve sales

Google Trends is a tool many people don’t know about and those who do don’t understand how powerful it is.  Google Trends will show you the traffic on search terms.  It allows you to show the data by month or by years or by multiple years.  It also shows you traffic by country and states.

The first thing that I do when I go to Google Trends is type in a term and select the last year.  This shows me a complete year from Jan to Dec.  Next I look at the last 12 months to see how things are going right now.  Both times I look down at the bottom and see where people are typing in my terms.

The next thing you can do is start comparing terms.  You can use a comma between terms to compare terms together.    Here is a search for “hunting, fishing, skiing, sailing” for 2008.  This shows you the comparison of the different types of outdoor sports.