How Important Is Landing Page Optimization?

Landing Page Heat MapIf your company relies on generating leads or selling products online, landing page optimization (LPO) is essential to your success. Depending on the size of your company, you could be losing thousands to millions of dollars a year due to something as miniscule as the text on your call to action button. Let’s take a look at some of the factors on your landing page that could boost your customer conversion rate between 20%-300%.
Read more