The shift is coming and most of us already know it. The Don Draper dinosaur is extinct. Not only has most of advertising become digital, but the majority of marketing departments will also be digitally-focused. Let’s reflect on all the old mediums of advertising: radio, TV, and snail mail. All of these things are now functioning digitally through podcasts, Pandora, Spotify, YouTube, Netflix, Hulu, and of course e-mail. The future of TV and radio is through the internet, and so it is with all forms of communication, including the telephone. As the future of internet TV progresses, digital advertising will surely become more involved, and cable TV will slowly fade into the background. So as you can see, digital marketing IS marketing, the marketing of the future. Sure, you’ll still have the occasional hard copy of a newspaper, magazine, or brochure, but for the most part, marketing strategy will be internet-based and integrated. Any other marketing efforts will be secondary. Read more
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