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Advertising in Recession… Your ads today dictate your Future!

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The economy got you thinking about cutting your Marketing Budget? Think again!

McGraw-Hill Research did a study of 600 companies and their advertising habits during recession. Results showed conclusively that the companies that Maintained or Increased their Advertising Budget in recession, had significantly higher Sales Growth, both during the recession and the three years following a soft economy. Sales numbers for the companies that were advertising aggressively during the recession eclipsed the companies that chose to cut back on advertising by 256%.

Another study done by Meldrum & Fewsmith showed irrefutably that advertising aggressively during recession not only increased sales but also increased profits. This study has held true for every recession since 1949.

If you pull back today, your tomorrow isn’t looking to bright. Can your business afford to lose market share, sales and profits?

Using Google Trends to improve sales

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Google Trends is a tool many people don’t know about and those who do don’t understand how powerful it is.  Google Trends will show you the traffic on search terms.  It allows you to show the data by month or by years or by multiple years.  It also shows you traffic by country and states.

The first thing that I do when I go to Google Trends is type in a term and select the last year.  This shows me a complete year from Jan to Dec.  Next I look at the last 12 months to see how things are going right now.  Both times I look down at the bottom and see where people are typing in my terms.

The next thing you can do is start comparing terms.  You can use a comma between terms to compare terms together.    Here is a search for “hunting, fishing, skiing, sailing” for 2008.  This shows you the comparison of the different types of outdoor sports.