As we spend the week discussing blogging and the power of demonstrating your brand’s voice, it’s important to give yourself a starting point. The real magic of creating a blog that is impactful is not starting with what you would like to share, but rather speaking to what your target market is looking for…
What I mean by this statement is that many blogs fail to speak to their audience because they do not answer the interests of their visitors/target market. While the blog posts may be very insightful, it fails to establish the credibility of the brand because nobody is “searching” for this information. How do you fix this problem? Simple keyword research will get your blog content going and allow your posts to speak to what your target audience is literally searching for. The easiest way to get this information is the Google Keyword Tool.
Google Keyword Tool
Google’s free keyword tool is a great place to start your research and find what people are looking for in your field of expertise. For the sake of our post, let’s use “blogging” as our focus. Here are some of the searches being run on Google per the keyword tool for the term blogging:
In reviewing the results above, I can then populate the content or subject matter that I would like to tackle for my blog. These items would be:
- Blogging Tips
- How to Start A Blog
- Business / Corporate Blog Set-Ups
Now that you have this list, you can start to build out your blog posts that focus on these areas. The importance of multiple posts per search query is that it will assist you in getting lift on these terms organically if done often enough. Think of Google’s algorithm as the human metabolism: the more blogs you feed it and update, the more often it gets hungry and comes back for more.