A great way to pick up additional shoppers this holiday season is to understand why shoppers are abandoning their carts before completing a purchase. Of course, in order to understand why people abandon their carts – you must first contact them. Depending on what your cart abandonment rate is – even picking up a small percentage of these abandoned carts could do wonders for your bottom line.
The 7th Annual Merchant Survey released by the E-tailing group recently addressed this ever-growing concern of cart abandonment among E-tailers. Commentary on the E-tailing Groups survey stated that in order “to save the sale, communicate with customers once abandonment has occurred.” Sounds simple enough, but unfortunately (or fortunately depending on how you look at this statistic), only 14% of websites studied sent an email to follow up with those shoppers who abandoned their carts. The numbers dwindled even further to only 7% for those retailers that called the cart abandoner. In order for your business to follow up with shoppers that abandon their shopping cart you will need to have a shopping cart that actually saves the information needed for following up. This information is normally collected when consumers add items to their shopping carts and create a username/password.
Here at Leverage Marketing, we consider updating your website with the most up to date options that customers’ desire pretty high. (It’s also worth noting that customers rate the existence of perpetual shopping carts highly in terms of importance of shopping online for gifts this holiday season.) We don’t offer shopping cart services, but we’ve worked with quite a few and look forward to being a trusted resource when your business is looking to update your websites’ shopping cart.
I think it’s fair to say that abandoned shopping carts are a goldmine when it comes to lead generation efforts – this is a person that went to your site and made a majority of the steps necessary to make a purchase. Wouldn’t it be a great idea to ensure your shopping cart can keep track of shopping cart abandonment data so your business can get a sales/customer service person involved with following-up to find out why the sale wasn’t completed?