This year during SXSW (South by Southwest), an annual Austin music festival for all of you not in the know, a few colleagues and I decided to go out in search of celebrities!  We wondered aimlessly amidst the throng of skinny jeans and plaid shirts until one coworker received a tweet about a secret comedy show featuring Aziz Ansari that started in a couple hours.

My co-workers and I made our way to the venue about 2 hours before the show started. Imagine my surprise when a line of around 200 hundred people awaited us. How could this be? We had the super secret Tweet! The truth is, that tweet spread like the flu in my niece’s 2^nd grade class.

The question is why?

So often an advertiser wants to have this type of rapid fire success with social media outlets. What most don’t understand is “If at first you don’t succeed, try, try again.” Social media, as with any effort, requires patience and string-will. In order for this to happen you must constantly update your profile, twitter, and other tools with cool, new information. One of those tidbits will be your rocket to the moon.

Going Viral happens over night, but Going viral cannot happen overnight.