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With each passing year, the online marketplace becomes more important to a business’ survival. According to comScore, in the first quarter of 2014, 198 million U.S. consumers purchased something online – that’s 78% of Americans aged 15 or older. Are you sure your 2015 SEO strategy will help you reach that massive audience? Each year the rules of search change and technology advances, providing new opportunities to get in front of your customers before your competition. Ensure you are ready for 2015 by following our SEO tips today.

Check out our top tips for succeeding with SEO in 2015

Mobile: Speed-Up or Fall Behind in 2015

The growth of mobile in the past few years has been astonishing. The customer no longer waits to get home to research & purchase on their desktop – 60% of internet users now access the Internet mostly or exclusively via their mobile phones (Marketing Land). Mobile users and search engines alike are increasingly unwilling to settle for a sub-par mobile experience. In 2015 Google is now flagging sites in their results as “Mobile Friendly” and setting out mobile SEO best practices. If you don’t know what those guidelines are, it’s time to find out – Google now has 83% of the mobile search engine market locked down in the US (Search Engine Land).

Panda: Content is King, Long Live the King

In early 2011, Google made a change to its algorithm, called “Panda,” in order to improve its ability to evaluate the quality of content on websites. Since early 2011, Google has made 27 updates to Panda. That’s a whole lot of attention to one particular facet of Google’s secret sauce…makes you think it must be pretty important, doesn’t it? Google wants content on the websites it serves to be unique and valuable. If you can’t remember the last time you REALLY looked at your content, it’s time to revisit it and make sure it’s relevant and better than ever to meet Google’s rising standards.

Hummingbird Good, Penguin Bad

Over the past few years, Google has gone to great lengths to improve the content visitors find through its engine with its updates to Panda. At the end of 2013, it went even further by introducing Hummingbird. Hummingbird changed the way Google interprets user intent – it was like upgrading Google’s search engine from a V4 to a V8. It’s meant to interpret the spoken and more natural sounding queries that users make of its search engine, and provide content that corresponds to those needs. A semi-maintained company blog doesn’t cut it anymore for quality content – best SEO tips 2015 practically requires that your site needs to be answering questions and hosting interesting conversations to get Google’s attention. And if people are talking about and linking to your site online, it should be for that reason. Otherwise, Google’s Penguin update is coming to get you. Do you have spammy links from directories, or articles still posted across the web on 50 different generic directories? In 2015 your best SEO strategy is getting those cleaned up – or Google’s link-targeted Penguin update is going to clean you up, and off, their engine.

Great information on a technically sound website that can be accessed with the snap of a finger everywhere and anywhere – that’s what Google is looking for in 2015 for SEO.

Do you think your site can pass the test? If you’re not sure, Contact Us today and we will audit your site and let you know the specific steps you need to take to improve your search engine optimization in 2015.

Leverage prides itself in using cutting edge technologies to give its clients the greatest advantages over the competition, and Marin does just that.

Marin, a Revenue Acquisition Management Platform, allows our analysts to manage paid search campaigns across any search engines, manage social media campaigns across multiple channels, analyze thousands of keywords, and review data and reports from multiple sources.

Marin not only incorporates data from platforms like paid search accounts and social insights, it is also able to incorporate data from offline sales, call-tracking software, warehouse data and more.

With Marin, our analysts and our clients are given the gift of time, speed, and even a kind of marketing omniscience. As a Marin partner, we can make marketing decisions in real time, taking advantage of marketing trends as they emerge and preventing wasteful ad spending that may have occurred otherwise. Marin doubles the efficiency of online marketing. Rather than collecting and analyzing data spreadsheets from multiple sources before making a business decision, Marin puts the data we want to see in one place and at the moment we want to see it.

Marin doesn’t leave money sitting on the table and helps us invest it in the right place at the right time, increasing revenue wherever possible, hence the term Revenue Acquisition Management Platform.

So, why do we choose Marin? Basically Marin makes us a white whale of the competition, and it does the same for our clients. Without Marin, who can keep up?

Want to know more? We don’t blame you. Watch our Director of Paid Search, Tiger Sivasubramanian as he discusses the unique advantages that Marin offers any company.

Also read what our CEO, Bob Kehoe, has to say about Marin Software as our Force Multiplier.