Technology & Social Media – Forever 21’s Thread Screen

Combining the power of technology and social media, Forever 21 has created a cool art installation that doubles as great brand exposure. Forever 21 hired Breakfast NY to create a Thread Screen that is made up of 6,400 spools of multi-colored thread. To see your photos as part of the Thread Screen, tag your Instagram photos using the hashtag #F21ThreadScreen and the device will re-create your image using the spools of thread. You can watch live footage of the machine here.

I decided to create one of my nephew and I absolutely love the results:

Just keep in mind it’s not instantaneous; it took 5 days from when I submitted the photo to create a thread screen.

*Photo credit: https://f21threadscreen.com/