Technology & Social Media – Forever 21’s Thread Screen

Combining the power of technology and social media, Forever 21 has created a cool art installation that doubles as great brand exposure. Forever 21 hired Breakfast NY to create a Thread Screen that is made up of 6,400 spools of multi-colored thread. To see your photos as part of the Thread Screen, tag your Instagram photos using the hashtag #F21ThreadScreen and the device will re-create your image using the spools of thread. You can watch live footage of the machine here.

I decided to create one of my nephew and I absolutely love the results:

Just keep in mind it’s not instantaneous; it took 5 days from when I submitted the photo to create a thread screen.

*Photo credit:


Thy (TEE) Ta

Director of Client Services & Social Media at Leverage Marketing
Thy’s philosophy in life is “If your glass is half-full, you must not be thirsty!” She’s a classic Type A – she brings organization, time management, and an unwavering focus to quality assurance on all things delivered. Working in online marketing satiates her desire to combine creativity with analytical thinking. In her free time, you can find her cooking, at a San Antonio Spurs game, or straight up binge TV watching.
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