The Benefits of Blogging for Your Business

It seems like today there’s a blog for every type of business, hobby, fad, profession, or problem. Why is there such a growing trend in writing blogs? The answer as to why more businesses than ever have begun creating weekly or monthly blogs is simple, to increase traffic. It might not seem like it but blogging for your business can be one of the greatest marketing tactics in your company’s tool belt. Everyone wants more traffic and visitors, blogging is an easy way to get them. Take a look inside what business blogging really is and discover a new way to increase your online visibility, traffic, leads, conversions, and retention.

What Is Business Blogging?

Business blogging is a marketing tactic that uses content written into a blog structure to accumulate more online traffic and visibility for your business. A blog is an online journal with a conversational tone discussing unique topics. Blogs speak to a variety of audiences and are updated frequently. A business blog is a direct marketing channel, similar to social media or email marketing, that can help drive your company’s growth. Blogs have the opportunity to cover a range of topics and in result, can fuel tons of visitors and readership. As the popularity of your blog or blog topics grow, you’ll start to receive increased traffic from other sites, social media, and search engine results.

Best Benefits Blogs Bring to Your Business

Blogging can be the answer you’re looking for to solve your stagnant online efforts.  It simultaneously attracts more engagement while providing your site with new and fresh content. Help liven up your social media and engage with new customers from increased SEO efforts.

Increase traffic:  Even though you might have an excellent and appealing website, its pages probably haven’t been updated anytime recently. Adding a blog post gives you the advantage to add an additional indexed page to your website, resulting in the opportunity for you to show up in search engine results and drive increased consumer-connections. If you’re smart, use your blog for interesting and original social media content and engage a new audience.

Humanize your brand and establish expertise: Blogs give your company an individual way to connect with your target audience. The best business blogs answer common questions and cover topics their customers are interested in. It’s an unparalleled way to establish your brand as an expert in the field and give a personal voice and tone to connect with consumers. Share important industry-related information and trends, while gaining top-of-mind recognition and familiarity with your audience.

Convert traffic into leads: With increased traffic to your website thanks to your blog, you now have the opportunity to convert that traffic into leads and lasting customers. Include a call-to-action in your blogs to encourage engagement from the audience. Research proves the more pages a site has, the more leads it gets. It’s important to update your blog frequently to stay relevant to increase conversion rates. Each new blog post is a new page with the opportunity to generate a new lead.

Build Long-Term Results from Blogging

Blogs give your company the ability to stay relevant for weeks and months to come. Now that you have a blog ranking in search engine results, the effort you’ve already put in can transform into hundreds or thousands of views and leads in the future. An active blog sends consumers the message your business is alive, flourishing, and maintained. According to HubSpot, companies who prioritize blogging experience a 13X increase in ROI, year after year. High-quality content drives increased traffic from search results and enables a greater conversion rate. Increase traffic to your website by engaging new customers with fresh content and increase your brand loyalty at the same time. Blogs have the opportunity to make your company stand out as a leader and an expert.

The greatest benefit of blogging is the opportunity it gives your company to attract new traffic to your website by working closely with search engine optimization and social media. You are able to strengthen your website with fresh content and increase your social visibility and reach. When prospective customers find answers to their common questions on your blog page, they are much more likely to want to buy as the relationship has been founded on trust and education. Business blogging has great scalability that in return can substantially increase traffic and reach, heightened consumer engagement and industry expertise, and create long-term visibility from blogs ranking in organic searches.

Jordyn Smith

Jordyn is a content specialist at Leverage Marketing in Austin, TX. Jordyn recently graduated from Ole Miss (Hotty Toddy!) and is thrilled to be using her experience in creative writing and storytelling at Leverage. Her move to Austin marked her first time on Texas soil and she's eager to embrace everything it has to offer.

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