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Twitter Best Practices
A few weeks ago we discussed reasons why your business should be on Twitter. For those that weren’t sure they should be on Twitter we expanded on the many reasons why you should be on Twitter a few weeks later. Hopefully we have you convinced and now we would like to share a few best practices for Twittering.
Sync your networks.
Facebook and Twitter statuses can be linked to make updates easier. Make your company attitude consistent in all social media networks, including company blogs. Getting a desktop client like twhirl or tweetdeck is often helpful to organize networks.
Speak with the same voice in all networks.
Choose a consistent tone. The tone of your Twitter voice is crucial to determining who will follow you, and in determining the perception of your company in general. Having a lighthearted Twitter page representing a more formal organization won’t match. All social networks should have an integrated message representing a well-thought-out USP.
Keep personal voices separate from your corporate voice.
While there is generally one person manning the Twitter for your company, make sure that their voice remains in step with your company philosophy.For a smaller company there is a want to connect yourself to your business- however, by doing this your message gets garbled unless you are upfront in your bio that YOU are doing the tweeting as a representative of the brand.
Don’t just self-promote.
It’s important to tweet about your industry, but on the same token, it is important to tweet about other topics to include a diverse following. No spamming, no gimmicks. It’s great to start contests, this way you get your followers engaged and active with your company.
Next week we will discuss a few more best practices of Tweeting.
– Jessica Leyh