Latest posts by Leverage Archive (see all)
- Keyword (Not Provided) – Adapting to the World of Google Secure Search - October 10, 2013
- 4 Huge Tactics To Get Clients To Walk Through The Door - April 5, 2013
- 6 Of The Coolest New Things You Know You Don’t Need - April 5, 2013
Google produced a nice video laying the auction process and how raising quality score can decrease price.
It’s almost 10 minutes long, but if you want to see how actual CPCs are calculated, and receive a little bit of insight into quality score, it’s worth the few minutes of time.