3 Reasons You Need Video Marketing in Your SEO Campaign

Growing a customer base through SEO can be a time-intensive process. To see great results, you’ll need to seize every opportunity to create growth. Amplifying the growth of an SEO campaign is all about finding strategies that appeal to both your customers and the search engines – which is why video marketing and SEO are an ideal combination for growing your audience and keeping readers on your site.

Sound appealing? Check out our top three reasons why your site should start incorporating SEO video marketing.

Grow Conversions

Did you know that YouTube is the #2 search engine in the world? It’s used more heavily than Bing and Yahoo combined. That is some pretty solid evidence that people like to watch videos. Video is a highly-accessible medium through which to communicate ideas to pretty much any demographic or target audience. Adding videos to your site offers an easy way to keep users entertained and captivated by your site.

The most important result that can occur from engaging your site visitors with helpful, interesting video content? Conversions. SEO video marketing can grow conversions significantly. Including video in an email marketing campaign has grown leads from email subscribers by 51%, and including video on a landing page can increase conversion by 80%. The ultimate goal of any SEO campaign is to keep growing conversions and gaining qualified leads, so you’re missing a huge opportunity to boost conversion rates if you’re not considering video SEO efforts.

Develop Your Online Image

Hand pushes play button on webinar, illustrating video SEO conceptTo see long-term results from your SEO efforts, you’ll want to keep growing your brand and establishing your site as a trusted corner of the internet. By creating SEO-optimized video content, you can help your site become a thought leader in its niche by answering common questions and providing information about products, the industry, or services via videos. It also provides a way to reach out to busy searchers looking for straightforward info. One simple way to begin achieving this kind of thought leadership is to create a basic explainer video or two – check out our guide to making your own explainer video here.

Building out SEO-optimized video content that can be found on search engines such as YouTube as well as your site is a way to round out your reputation across the web and drive traffic back to your site. You’re also increasing your brand’s visibility by growing the number of places and ways that potential customers can find you. And best of all, sending more traffic to your pages will help your site achieve better overall positions on search engine results pages in the long run.

Finally, don’t discount the power of SEO video marketing to differentiate your brand in a positive way. For example, ecommerce businesses have begun to use video to better display their products, and service businesses can capture glowing customer testimonials in video form. Seemingly small details like this help encourage potential customers to choose you when making a decision. Check out our list of out-of-the-box ways to differentiate your site and grow your web presence.

Gain an Edge Over the Competition

Chances are, your competition is implementing some sort of SEO efforts as well. You’re competing for the same or similar search queries, and competition can get tight. Video can give you an edge on the search results page.

Video content now appears on search result pages with written content. This is especially true for “how-to” and informational search queries. Rather than writing another blog post or infographic, why not try getting some of that valuable visual real estate on the top of the search results page?

Don’t let your industry or subject matter deter you from delving into video. As the example snippet above shows, people are looking for answers on even seemingly mundane topics. Don’t let your competitors grab this opportunity first – start pursuing video marketing for SEO now.


Still have doubts about implementing SEO video marketing? Consult the video marketing pros at Leverage. We’ll help you choose the right video strategy and integrate SEO best practices to give your site a boost. In the meantime, sign up for the Leverage newsletter today for more free digital marketing pointers and factoids.

Zoe James

Zoe James

SEO Analyst at Leverage Marketing
Zoe is an SEO Analyst at Leverage Marketing. An Austin native and University of North Texas alum, Zoe was a member of the UNT Swimming and Diving Team while earning her degree in Marketing. Her skills as a student-athlete leader led her to career experience as a Business Development Manager, after which she sought the creative and analytical challenges of search engine optimization at Leverage. She is an avid cat person, cheese enthusiast, and adventure-seeker, as well as an expert on the unique culture of Austin, TX.
Zoe James
4 replies
  1. Blossom Smith
    Blossom Smith says:

    To write catchy title and description is the most important trick to rank well in the search engines because while crawling the webpage, most of the search engine specially Google gives most important to title and description of the webpage/site.

    Reply
    • Zoe James
      Zoe James says:

      Hi Blossom,

      Thanks for reading! Great titles and meta descriptions are definitely a part of the formula that helps sites gain higher search engine rankings, and they’re important for delivering a great experience for users too. However, search engines also look for content on the pages of those links that delivers the “promise” delivered in the title and meta description. That’s why it’s important to develop a thorough SEO strategy that helps every part of the site work together to produce excellent rankings.

      Reply

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