What Is All the Yelp About?
On June 14, 2012, Yelp announced that it would be powering the Bing local search engine results. As you can see in the image below, Yelp reviews, pictures and sometimes additional information provided by Yelp will appear on the right hand side of the search results page when a user makes relevant searches using Bing.
According to a Yelp news release, “Yelp will surface content including, review snippets, photos, business attributes, and more, to Bing users in the U.S. This content will be featured prominently on relevant Bing Local pages, presenting information to help consumers do more with businesses near them.”
During the same week, Yelp also announced it had joined forces with Apple. Yelp will now provide information for Apple’s new maps application as well as providing more content to Siri. The announcement was a giant step forward for both Yelp and the businesses that have already taken advantage of the Yelp platform.
If your business is not currently listed on Yelp, considering the following:
- Yelp had an average of approximately 71 million monthly unique visitors in Q1 2012
- 6.3 million unique visitors used a Yelp mobile app
- Every second a consumer looks up or calls a business from a Yelp mobile app (Q42011)
- A photo was uploaded every 30 seconds from a Yelp mobile app
- Yelpers have written over 27 million local reviews.
- Over 40% of all Yelp searches come from their mobile apps. (Q4, 2011)
It only takes a few, simple steps to have your business up and running on Yelp so you can take advantage of all the new exposure Yelp is receiving.
- Claim Your Listing – Business owners can list their businesses on Yelp for free! Setting up an account allows you to respond to customer reviews, message your customers, view business trends and create special Yelp deals. Click Here to get started.
- Add Information – Add a detailed business description, up-to-date information, business history and specialties. All this information will show when I user visits your Yelp page and some of the information will be used in the new Bing local searches.
- Add Photos – Upload some photos of your business as well as photos of the product or services your offer. A recent Yelp study found “People searching Yelp for great local businesses spend 2 and a half times as much time on a business page with photos as opposed to one without”. You can’t take advantage of having photos show in the Bing local searches for free if you don’t upload them!
- Accumulate Reviews – Encourage your customers to provide feedback on Yelp about their experiences with your business. As you accumulate positive reviews it will raise your Yelp “Score” and will help to push any negative reviews lower. Yelp provides some helpful advice on responding to reviews.
- Advertise on Yelp – Yelp Ads offers targeted advertising to increase your exposure on relevant searches and nearby business pages. Yelp Ads, similar to other search engines, are placed at the top of search results pages, so that users searching in your area will see your business above Yelp’s natural search results. Advertising on Yelp will also remove competitor ads from your Yelp business page, allowing you to keep the purchasing focus on your business!
Yelp has become a trusted resource for information and reviews amongst consumers. It is one of the dominant alternates to the old “Yellow Pages” directories that are quickly become antiques. As the use of mobile devices and local searches grow, so will Yelp. Take steps now to ensure your business is taking full advantage. Share your Yelp stories below; I’m eager to hear how it has affected your business!
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