Leverage Marketing’s Search Industry Glossary
A lot of jargon is used in the industry we’re in. There are a ton of acronyms, a lot of specialty terms, and a few terms that we’ve even created ourselves to describe things we commonly come across. For all these reasons, we’ve created a glossary defining the terms we most commonly come across and use.
Glossary

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- A/B Testing
- AdWords Script
- Banner Ads
- Behavioral Analytics
- Content Hubs
- Conversion Goals
- Conversion Tracking
- Cost Per Action
- Cost Per Click
- CPA
- CPC
- CRM
- CRM Platform
- Custom Product Feed
- Customer Relationship Management
- Google AdWords
- Google AdWords Certified
- Google Reps
- Landing Page
- Mobile Friendly
- Negative Keyword
- Organic Traffic
- PLAs
- Predictive Bidding Technology
- Product Listing Ads
- Quality Scores
- Ranking Penalty
- Responsive Design
- Retargeted Facebook ads
- Retargeting or remarketing
- Return On Investment
- ROI
- Search Algorithm Updates
- Social Ads
- Web Analytics
- WordPress