E-Commerce

Increasing an e-commerce company’s sales isn’t just about reaching out to new customers—it’s about understanding each customer’s lifetime value. Unlike companies that use a subscription model, which can identify a customer’s value by the length of their membership, e-commerce sites have to work harder to determine each customer’s overall worth to their business.

Many e-commerce companies are primarily concerned with keeping their cost per acquisition as low as possible, but this approach sacrifices long-term benefits for short-term savings. Instead, Leverage uses a thorough digital discovery process to find new ways of maximizing each customer’s lifetime value for a stronger ongoing sales performance.

Challenges for the E-Commerce Industry

- - Poor data tracking infrastructure prevents e-commerce sites from determining a customer’s value and understanding the effectiveness of their marketing campaigns
  - An estimated 30-40% of e-commerce businesses don’t know they’re under-tracking data or aren’t tracking data at all
  - Fewer opportunities for SEO campaigns, limiting potential to generate traffic from organic searches

Our Solutions

- - Set up data tracking on every relevant channel
  - Determine most profitable audience through paid search campaigns and target them with optimized product feeds
  - Build attribution models that clarify each channel’s value to conversion goals, informing optimal spend allocation

Why Leverage Marketing?

Learn more about what Leverage Marketing can do to maximize each customer’s lifetime value with your marketing budget. Call (512) 236-5002 or fill out our contact form to get in touch with our digital marketing experts. (Replace last sentence with button on web page?)