Challenges for the E-Commerce Industry
- Poor data tracking infrastructure prevents e-commerce sites from determining a customer’s value and understanding the effectiveness of their marketing campaigns
- An estimated 30-40% of e-commerce businesses don’t know they’re under-tracking data or aren’t tracking data at all
- Fewer opportunities for SEO campaigns, limiting potential to generate traffic from organic searches
Our Solutions
- Set up data tracking on every relevant channel
- Determine most profitable audience through paid search campaigns and target them with optimized product feeds
- Build attribution models that clarify each channel’s value to conversion goals, informing optimal spend allocation
Why Leverage Marketing?
Learn more about what Leverage Marketing can do to maximize each customer’s lifetime value with your marketing budget. Call (512) 236-5002 or fill out our contact form to get in touch with our digital marketing experts. (Replace last sentence with button on web page?)