Affluent Techie

Attracting new customers and maximizing their lifetime value is particularly challenging for e-commerce businesses that sell high-end technology, from gaming PCs to audio equipment to high-performance workstations for engineers and digital animators. Retailers in this space often have trouble marketing themselves to their more affluent, special-interest target audiences instead of the average tech consumer, and they have to stand out in a highly competitive market in which consumers are always looking for the latest and greatest.

For e-commerce companies in the high-end technology space, growth depends on identifying more of the right audiences while making new products and services top-of-mind for previous customers. Leverage can help you optimize your marketing budget to catch and hold attention from consumers in your niche.

Challenges for the High-End Consumer Technology Industry

- - Poor data tracking infrastructure prevents e-commerce sites from determining a customer’s value and understanding the effectiveness of their marketing campaigns
  - Difficulty distinguishing between target audiences (enthusiasts with large budgets) and the average tech consumer in marketing campaigns
  - Increased pressure to stand out and stay relevant in a highly competitive, constantly evolving market

Our Solutions

- - Build attribution models that clarify each channel’s value to conversion goals, informing optimal spend allocation
  - Grow target audience with paid ad campaigns that emphasize different aspects of the technology’s specialized features and capabilities
  - Teach audiences about new products with SEO-optimized Solutions pages in addition to the standard product pages

Why Leverage Marketing?

Learn more about what Leverage Marketing can do to put your high-end technology in front of its most likely users. Call (512) 236-5002 or fill out our contact form to get in touch with our digital marketing experts.